Franchisees Process of MyRide Auto Grooming

This is the further explanation of the process of becoming the franchisees of MyRide Auto Grooming

There are two sections in the process. 

One is planning of store and second is execution of plans.
The planning of store contains of five stages to complete. First is the completion of franchise profile. Second, reviewing and selection by the franchisors as they need to filter and choose the franchisees that suitable for their outlets. Next, franchisors will hold preliminary discussions to decide which the final franchisee is. They will move on to the next stage once they choose the final franchisee and concluding discussions will be held to make sure there are no objection on the chosen franchisee and last will be the contract signing.

Second section is the executions of plans which will be proceeding after the chosen franchisee are selected.
Next will be franchise coordination. Design and renovation planning & recruiting staff members is the next step as the franchisee need to plan the design of their outlets and recruiting workers. The franchisee need to follow the design flow of the headquarters as they will need to be in the same outlook to maintain their reputation. Proper training and sales personnel back-up will be provided to ensure maximum profitability and smoothness in operations. After the planning and recruiting was prepared and approved by the franchisor, the franchisee will begin the renovation work and start training their staff members. In the same time, setting up of the machinery will be proceeding too. When all these stages have fulfilled the requirements, the grand opening will be held.

In a nutshell, there are franchising training program provided to the franchisees to ensure that they know well in how their business works.

Customer's feedback

I have research about the standard pricing of MyRide Auto Grooming where it only cost MYR 10 at least for a basic wash and vacuum for example.

Personally. I have tried their services and I felt that it was worth it because the cleaning services and the effort they have put in have convince me to become their loyal customer.

Other than that, I have seen comments about the MyRide Auto Grooming are mainly good comment.
 For example, one of the comments I have found in a blogger state that: “The effort these guys put into cleaning your car is really worth the money you fork out.” This shows that their services are reputable.
_by Mr. Isaac Tan_<http://www.isaactan.net/2011/01/my-ride-auto-grooming-wangsa-melawati.html>

the interior of the outlets and working environment

A visit to Selected Franchise Outlet

the front view of the MyRide Auto Grooming Franchise

Due to certain issues, I was only allowed to capture few photos in their outlet.

Interior of Outlet: the outlet is full of cars

the waiting room for customers while cleaning their car

 

 

The price of different cars grooming servies

The Franchise Processes

Franchise: MyRide Auto Grooming

1)    Planning of Store
a.    Completion of franchise profile
b.    Reviewing and selection
c.    Preliminary discussions
d.    Concluding discussions
e.    Contract signing

2)    Execution of plans
a.    Franchise coordination
b.    Design and renovation planning & recruiting staff members
c.    Begin renovation work & training staff members
d.    Setting up of machinery
e.    Grand opening

Start-up Cost

All in package = from RM95K onwards
Flexible business loan for bumiputras are available for application.
ROI expected within 1 year (strict guidelines are imposed).

19th Franchise International Malaysia 2012 (Friday, 6 July 2012)

The entry pass of FIM2012 and The brochure of my research topic

A day trip to FIM 2012

On the 6 July 2012, our class are required to attend the franchise exhibition at Putra World Trade Center. The exhibition start from 10am till 6pm. We are require to dress smartly as this is a solemn occasion. We stop by there for two and half hour to visit the franchise booth that set up in the exhibition. This exhibition has assemble lots of franchise and they are searching for potential franchisee. We went there as expedition on our subject, Entrepreneurship. I have learn lots of franchise information and get the latest news of franchises as I have ask some common questions to them. But unfortunately some of the franchise booth worker doesn't seem to pay attention on my question as their main task is to search potential franchisees. Other than that, I have chosen one of the franchise in the exhibition to be my topic of research in my Entrepreneurship Individual Assignment, which is MyRide Auto Grooming. This franchise is professionals auto grooming services for cars. What makes me choose it as my research topic is because I am interested in their one-stop grooming service such as their process and products as I have gotten my own car lately and I wanted to learned how to take care and clean a car efficiently. For further study in my research topic, I have taken some brochures from their booth as references.

Below is the brief description of the Franchise International Malaysia.

The Entry Pass of FIM 2012

FIM2012 is the largest annual franchising exhibition and conference in Southeast Asia and the only franchise event officially sanctioned by the Ministry of Domestic Trade, Co-Operatives & Consumerism (MDTCC) and Malaysian Franchise Association (MFA).
 
Attaining its 19th year pinnacle with proven organizing track records, the FIM is a melting pot of local and international franchise players into a world full of opportunities. It will assemble main players in the franchise sector from all around the world to discuss current franchise issues and focusing franchise as a key strategy in developing entrepreneurship in Malaysia especially in retail and service sectors. This is the perfect venue to launch new franchise system, appoint master franchisees, and identify potential local franchisees, matchmaking and networking functions.
 
- information taken from FIM official website-

What is MyRide Auto Grooming are about?

This is the franchise outlet that I have chosen to research and report for this assignment.

Company’s Background

The franchise that I chosen to research is MyRide Auto Grooming. it is a one-stop-solution auto grooming center that provide services of car washes, polishing, detailing, paint-coating/protection, upholstery detailing. Their headquarter is at Jalan Wangsa Setia 1, Wangsa Melawati, Kuala Lumpur and the name of the company is MyRide Holdings Sdn Bhd. MyRide Auto Grooming co-founders, Mr. Bryant Be also is the Chief Operating Officer and the other co-founder, Mr. Calveen Chou. MyRide Auto Grooming is the 1st franchise on car grooming concept in Malaysia. MyRide Auto Grooming also is the first Homegrown Auto Grooming Company to be awarded the Franchisor status with their successful and profitable business background. It has the lowest start-up cost for a proper franchise company and are ideal for everyone which zero experiences are needed.
 

Company’s Performance Record

For what I have research, the automotive detailing industries are getting in a heat now where there are over 31.14% of cars registration in August 2012 and it is only the statistics in Kuala Lumpur, which I haven add in other states. With the increasing amount of cars registration, you can see that the increasing demand in automobile grooming industry. Customers are getting more and more demand in the quality of their car’s cleanliness and neatness.
 

The Chief Operating Officer and Co-Founder of MyRide Auto Grooming, Mr. Bryant Be Yeh Ming started their first outlets at Taman Melawati and they have meet their difficulties at first but yet they hold on as they treated their business in automobile grooming as hobby and they love cars. Luckily, they have good mentors to lead them the pathways and slowly their business started to picking up and their second outlets are opened after a short while.
The idea of becoming a franchisor comes when Bryant and his co-founder, Mr. Calveen Chou wanted to expand their business. And now, they are the owner of the first car wash company in Malaysia to provide franchise opportunities and owned 8 outlets in just 5 years time.
 

MyRide Auto Grooming has been joined few events from the past such as the Japan GT, Sepang 2012 and Franchise Fair in PWTC 2012 which I have visit their booth in the fair.